OWA, an entertainment destination in Alabama, US, has announced a new partnership with Sally Corporation that will see the opening of a new dark ride at its amusement park, The Park at OWA.
Billed as a 'frightfully fun attraction', the new ride will be a reimagining of Sally's Ghost Blasters ride and will feature a number of new surprises whilst retaining the ghostly theme and a curated selection of the best scenes and gags from previous versions of the ride.
Guests, seated in four-passenger cars, are taken on a thrilling adventure through a haunted mansion, where they battle Boocifer and his ghostly gang. Riders score points by shooting targets using their 'Ghost Eradicators' or 'boo blasters'.
"We knew we wanted an indoor attraction, something engaging and fun for families. When we decided on an interactive dark ride, there was no better choice than Sally," said Kristin Hellmich, director of Marketing/PR at OWA.
"Of course we want quality, something that will stand the test of time, but what we're really after is having park guests leave with a memory that they will want to relive, time and time again," she added.
Drew Hunter, VP of Creative Design at Sally, said of the ride: "Ride repeatability is a major goal of any of Sally's interactive dark rides, and a huge amount of the repeatability is due to the competitive element. No two guest experiences will be quite the same, depending upon the guest's boo-blasting skills and how many points they accumulate.
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